Privacy Policy

Effective Date: October 1, 2025

Last Updated: November 6, 2026

CTR Services Northwest LLC, operating as PC Smiles (“PC Smiles,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, and disclose personal information through pcsmiles.com, website forms, online chat, and related communications.

1. Scope of This Policy

This Privacy Policy addresses information collected through our website and related communications.

Dental services are provided by CTR Dental Northwest LLC, whose HIPAA Notice of Privacy Practices describes how protected health information is used and disclosed, patients’ rights, and the provider’s responsibilities.

This website Privacy Policy does not replace that notice or limit rights provided under applicable law.

2. Information We Collect

The information we collect depends on how you interact with us.

Information you provide

When you contact us, submit a form, request an appointment, or use an online communication feature, we may collect:

  • Your name.

  • Email address and telephone number.

  • Preferred office location.

  • Appointment preferences.

  • Information you include in your message.

  • Communication preferences and consent choices.

Please provide only the information needed for your request. Avoid submitting Social Security numbers, payment card details, detailed medical histories, or other sensitive information through general website forms, ordinary email, or chat. Contact your office for an appropriate way to provide sensitive information.

Information collected automatically

Our website and its service providers may collect technical information such as:

  • Internet Protocol (IP) address.

  • Browser type, device information, and operating system.

  • Pages visited and the dates and times of visits.

  • Referring websites or links.

  • Interactions with website features.

  • Cookie identifiers and similar technical information.

3. How We Use Information

Depending on your interaction with us, we use personal information to:

  • Respond to questions and requests.

  • Coordinate appointment requests and follow-up.

  • Direct inquiries to the appropriate office.

  • Communicate with you about requested services.

  • Maintain and improve website functionality and accessibility.

  • Protect our website and systems against spam, fraud, and unauthorized activity.

  • Maintain records of communication preferences and consent.

  • Meet applicable legal and regulatory obligations.

Where permitted and with any required consent, we may also use contact information to send practice updates or promotional communications. You may opt out of promotional communications as described below.

Submitting an appointment request does not confirm an appointment. Please contact the office directly if you need confirmation.

4. How We Disclose Information

We may disclose personal information in the following circumstances, subject to applicable law:

Within PC Smiles: To personnel who need the information to respond to your request or perform their responsibilities.

Service providers: To companies that support services such as website hosting, security, form processing, appointment coordination, communications, and technical support.

Legal and safety purposes: When required by law or when necessary and legally permitted to address fraud, security incidents, legal claims, or threats to safety.

Business transactions: In connection with a merger, acquisition, reorganization, or transfer of business assets, subject to applicable privacy obligations.

With your authorization: When you direct or authorize us to disclose information.

Disclosures of protected health information are subject to applicable healthcare privacy requirements and CTR Dental Northwest LLC’s HIPAA Notice of Privacy Practices. Text messaging information is subject to the additional restrictions in Section 8.

5. Cookies, Analytics, and Website Technologies

Our website may use cookies and similar technologies to support functionality, maintain security, remember preferences, and understand website use.

You can manage cookies through your browser settings. Blocking certain cookies may affect website functionality. Browser settings may not control every type of tracking technology.

6. Online Chat and Third-Party Services

If you use website chat, we may collect the information you enter, your contact details, and technical information associated with the interaction. Chat information may be processed by a service provider to help us respond.

Online chat is not intended for emergencies, diagnosis, or treatment advice. Please avoid entering sensitive health information unless the feature is specifically identified as appropriate for that purpose.

Our website may link to or embed third-party services, such as scheduling systems, patient portals, payment services, maps, videos, or social media platforms. Those services may collect information under their own privacy policies.

7. Email and Telephone Communications

We may respond to inquiries using the contact information you provide. Where applicable, you may unsubscribe from promotional emails using the unsubscribe link or by contacting us.

Opting out of promotional communications does not necessarily stop administrative or care-related communications that we are permitted or required to send.

Ordinary email and other electronic communications may involve privacy risks. Please contact your office to discuss appropriate communication options for sensitive information.

8. Text Messaging

With your consent, PC Smiles sends appointment reminders and scheduling messages through our text messaging provider, Twilio. Message frequency varies. Message and data rates may apply.

Reply STOP to opt out of text messages at any time. Reply HELP for help. You may also contact us at 541-673-3552 or mckaym@pcsmiles.com for assistance.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

For additional details, please review our Text Messaging Terms and Conditions.

9. Information Retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including responding to requests, maintaining appropriate business records, resolving disputes, and meeting legal obligations.

Retention periods depend on the information involved and applicable requirements. Patient records are subject to separate healthcare recordkeeping obligations.

10. Information Security

We use reasonable administrative, technical, and physical safeguards appropriate to the information we maintain.

No website, electronic transmission, or storage system can be guaranteed completely secure. Please use care when choosing what information to submit online.

11. Your Privacy Choices and Rights

Depending on your location, the information involved, and applicable law, you may have rights to:

  • Request access to personal information.

  • Request correction of inaccurate information.

  • Request deletion of certain information.

  • Obtain a copy of certain information.

  • Withdraw consent where processing relies on consent.

  • Opt out of certain processing, including targeted advertising or sale of personal information, where applicable.

  • Appeal a decision regarding a privacy request, where applicable.

To submit a request, contact our Privacy Officer using the contact information below. Please describe your request without including unnecessary sensitive information.

We may need to verify your identity or an authorized representative’s authority. Certain information may be retained or requests limited where permitted or required by law. We will respond in accordance with applicable requirements.

If you wish to appeal a decision, contact us with the subject line “Privacy Request Appeal.”

For requests involving patient records or protected health information, please refer to our HIPAA Notice of Privacy Practices or contact your office.

12. Children’s Privacy

Our website is intended for a general audience and for parents or legal guardians seeking information or services for children. It is not intended for children under 13 to independently submit personal information.

If you believe a child has submitted personal information without appropriate authorization, please contact us so we can review and address the situation.

Information provided by parents or guardians in connection with a child’s care is handled according to applicable healthcare privacy requirements.

13. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices, services, or legal requirements. The revised policy will be posted on this page with an updated effective date.

Where required, we will provide additional notice or obtain consent before making changes that affect how we use personal information.

14. Contact Us

For questions about this Privacy Policy or to submit a privacy request, contact:

CTR Services Northwest LLC / PC Smiles
Attn: Privacy Officer
1683 W Harvard Ave
Roseburg, OR 97471

Email: mckaym@pcsmiles.com
Phone: 541-673-3552